Director, Global Search Marketing (Beauty)

Our client, an expanding beauty brand is looking for a Director, Global Search Marketing to be part of an exciting, growing team focused on marketing excellence.

You will work in close partnerships with a great team of knowledge experts across multiple functions in Marketing and Digital. This position will report to the Managing Director, Digital Transformation.

The Role

Responsibilities:

• You will be responsible for developing global and regional search marketing strategies to elevate the online shopping experience and establish the business as a market leader.

• Work collaboratively with the regional search leads.

• Ensure best practice and innovation in all paid search activities, and ensure knowledge sharing across teams.

• Conduct forecasting for annual and monthly budgets and be responsible for growing account profitably.

• Create a strategic vision and roadmap for growth and proactively make recommendations to improve.

• Explore opportunities to profitably reach audiences across new or emerging international paid search or social networks.

• Work with teams to lead and develop ongoing account optimisation processes to include structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query analysis, keyword expansion, advanced use of negative keywords, and improvement in bid management processes and algorithms.

About You

Qualifications:

• Digital or marketing degree preferred

Previous experience:

• Implementing best practices and strategies in the management of online global paid search and SEO.

• Partnering with regional teams to manage relationships with online marketing partners and vendors.

• 6 years’ experience in paid search in a digital agency.

• Exceptional knowledge of paid search, market development and trends.

• Deep understanding of how paid search/SEM interacts with display media, paid social, SEO, affiliate, feeds, mobile, social and attribution.

• Well-honed communication skills with senior audiences.

• Ability to think strategically, make innovative recommendations that drive business goals.

• Eager to collaborate no matter what the project or scope.

If this sounds like you, get in touch.