When the “True North” of your purpose doesn’t just lead back to you, you are grounding your self-worth in creating a better world for others. It is what psychologist Erik Erikson called “generativity.” Simply put, it means giving to the next generation.
As society becomes ever more insular and virtual pleasures replace real-life hardships, it is understandable why most people are tempted to put themselves first.
However, with this self-obsession comes a serious mental health warning:
Grab-and-go shopping was unveiled in the first Amazon Go store in Seattle in January. Staffed checkouts were relegated to the retail dustbin, but somehow it seemed that there weren’t many store staff around either. In a tiny store with only a few hundred SKUs, it isn’t so hard to keep up the required merchandising standards, but how will this concept work in a bigger store?
Will the staff move from the checkouts to the aisles? How will this change the feel of the shopping experience? Most importantly, what is the benefit for the customer?
In a retail industry where (for example) the commercial department might not talk too much with the operations team, the boundaries are being stripped down. To deliver the best service to the customer, multiple stakeholders are being forced to view the business through each others’ eyes.