The application of technology has enabled change within fashion companies and has forced us to re-envision not only the products themselves but also how these products are sold and through what systems.
Whilst Apple Watch and Google Glass are certainly making the headlines, it is the smaller startups that are fuelling the change, particularly as they are the ones who are relying on experimentation to direct their decisions rather than big data.
HVO Search was very proud to hold its first ‘Digital Storytelling’ forum in collaboration with KweekWeek, a London tech startup, focusing on the subject of How to Take Video Content Strategy to the Next Level.
We were very fortunate to bring together these very talented digital professionals with expertise in video and online content who have shared their expertise, knowledge and insights:
Elena Koudreiko (Maker Studios) - presented key innovations & new opportunities in video David Ripert(YouTube Next Lab) - presented the fundamentals of a creative strategy on YouTube. Nicolas Roope (Poke / Hulger) - presented a tale of two content strategies. Roll your own community or partner to reach someone else's
It’s hard to believe, but some people still shop in physical stores. In fact, brick-and-mortar retailers make a significant contribution to the global economy. However, well aware that online sales have doubled in the last five years, retailers (rather unsurprisingly) are paying attention to how they market their products online, to knowledgeable, fickle and often distracted retail-gone-digital customers.
So how do the two worlds co-exist? And what can they learn from the one another?
In order to learn from the experts, HVO Search gathered 10 senior executives (from co-founders of start-ups to CEOs) for breakfast on the top floor of Google Campus to discuss the biggest challenges to retail and digital businesses. Attendees and biographies are listed at the end of the article.
With social and mobile shopping becoming the biggest trade drivers to physical stores, the discussion about omnichannel approaches is omnipresent.
Maria Hvorostovsky, Director of HVO Search, posed some questions around the issue.