The fashion industry is in need of a technology revolution.
Music, banking and transport (to name just a few) have been transformed by technology. But fashion is still clinging to traditional way of doing things, especially when it comes to bigger brands, who seem to be highly technophobic.
To discuss technology’s current and future role in the fashion industry, last month my team at HVO Search and I organised a breakfast at the CORE: Club in New York City with some of the most exciting fashion-tech startups and investors in New York (please refer to the end of the article for a comprehensive list of attendees).
The discussion touched on key issues facing fashion tech startups, how they are challenging the traditional fashion industry and who will be the winners of tomorrow.
The application of technology has enabled change within fashion companies and has forced us to re-envision not only the products themselves but also how these products are sold and through what systems.
Whilst Apple Watch and Google Glass are certainly making the headlines, it is the smaller startups that are fuelling the change, particularly as they are the ones who are relying on experimentation to direct their decisions rather than big data.
HVO Search was very proud to hold its first ‘Digital Storytelling’ forum in collaboration with KweekWeek, a London tech startup, focusing on the subject of How to Take Video Content Strategy to the Next Level.
We were very fortunate to bring together these very talented digital professionals with expertise in video and online content who have shared their expertise, knowledge and insights:
Elena Koudreiko (Maker Studios) - presented key innovations & new opportunities in video David Ripert(YouTube Next Lab) - presented the fundamentals of a creative strategy on YouTube. Nicolas Roope (Poke / Hulger) - presented a tale of two content strategies. Roll your own community or partner to reach someone else's